Galaxy S21 Experience App

#Samsung Galaxy
The Experience app is a mobile application that allows visitors to retail stores to experience new mobile device features. These mobile apps have been deployed in more than 40 countries with more than 30 languages.

- Lead the entire UX/UI process
- Develop UX/UI strategy and ideas
- Lead and create wireframes

Galaxy S20 Experience App

#Samsung Galaxy
The Experience app is a mobile application that allows visitors to retail stores to experience new mobile device features. These mobile apps have been deployed in more than 40 countries with more than 30 languages.

- Lead the entire UX/UI process
- Develop UX/UI strategy and ideas
- Lead and create wireframes

XR Studio at Samsung 837, New York

#Samsung Galaxy Showcase
XR Studio is one of the experience zones at Samsung 837, New York, where visitors can create their 3D avatars using Samsung mobile phone cameras. After creating 3D avatars, visitors can play their avatars in popular mobile games, movies and with celebrities such as BTS by using AR mobile applications and saving 3D avatars on visitors' phones. Providing a seamless user experience with unique QR codes from booking and on-site XR Studio (3D shooting, AR kiosk, AR mobile app) to receiving all results.

- Lead the entire UX/UI process
- Develop UX/UI strategy and ideas
- Create AR kiosk, AR mobile app, reservation system
- Create wireframes
- Create UI concept and lead GUI design

Friends Game Land Visiting You

#KAKAO GAMES
Kakao Games Corp. is a South Korean video game publisher and a subsidiary of Kakao. It specializes in developing and publishing games on PC, mobile and VR platforms. Friends Game Land Visiting You allows you to experience the various games and entertainment content that simply ride on the 4D chair installed on the RV for the culturally underprivileged.

- Lead the entire UX / UI process
- Develop UX/UI strategy and game ideas
- Direct and create the RV
- Create game logic

Buddy App for Galaxy Showcase

#Samsung Galaxy Showcase
Samsung Buddy App is the docent app for the eight-story Samsung Showcase store called Galaxy Harajuku, which offers visitors the latest Samsung mobile technology and a variety of interactive activities in Harajuku, Tokyo, Japan. Samgsung Buddy App is installed on newer devices and takes visitors to the showcase where they can book interactive activities and earn points to receive gifts and experience new devices.

- Lead the entire UX/UI process
- Develop UX/UI strategy and ideas
- Create UI concept and GUI design

PyeongChang 2018 Olympic Winter Games

#Pyeongchang Olympic Committee
#International Olympic Committee
Official mobile application for the PyeongChang 2018 Olympic Games Paralympic Winter Games, and the period leading up to the Games (Olympic Torch Relay). It provides Games-related information and content connecting sports fans with players, teams, global users and spectators.

- Lead the entire UX/UI process
- Create wireframes
- Create UI concept and lead GUI design
- Create an interactive prototype

Interactive Table for Galaxy S9

#Samsung Galaxy
#Galaxy S9 Unpacked
During the Galaxy S9 Unpacked event, guests learn more about the S9's new features through a display that automatically detects the smartphone and demonstrates its key features at Product Experience Zone.

- Lead the entire UX/UI process
- Develop UX/UI strategy and ideas
- Create wireframes
- Create UI concept and lead GUI design

CGV Lobby Digitization

#CGV
CJ CGV is the largest multiplex cinema chain in South Korea and also has branches worldwide. CGV Lobby Digitization renovates CGV lobby for better moviegoer experience, enhances brand experience and management. Consulting for future role of cinema lobby, space zoning, media and other services.

- Lead the entire UX/UI process
- Research, track and survey the user journey
- Develop UX/UI strategy and ideas
- Create zones, media ideas and services

LEGO, Denmark

#LEGO Denmark
This is a consulting project to renew the digitization of the LEGO Store to ensure that LEGO fans can continue to use their purchased items and to improve the LEGO product experience.

- Research into consumer buying behavior
- Develop UX/UI strategy and ideas
- Create sales areas, media ideas and services

Be Fearless, VR

#Samsung Galaxy Gear VR
Be Fearless is the VR app, designed to encourage people to overcome their fears and inspire confidence in everything they do. It is designed to help people gradually overcome two of the most common fears: Fear of heights and fear of public speaking.

- Lead the entire UX/UI from VR experience
- Develop UX/UI strategy
- Create UI concept and lead GUI design

Collaborative Digital Out Of Home

#COLLDO
Collaborative Digital Out of Home is an R&D solution that can demonstrate capable of networking mobile devices with all of city's digital media that provide customized content.

- Lead the entire UX/UI process
- Develop UX/UI strategy and ideas
- Create wireframes
- Build interactive mockup/prototype

Interactive Bus Shelter

#Samsung Home Appliances
Samsung Inverter Dehumidifier KIOSK touch media at Gangnam bus shelter

- Lead the entire UX/UI process
- Develop UX/UI strategy and ideas
- Create wireframes
- Create UI concept

Smart Morrior at CES 2014

#CES
Smart mirror at Samsung Smart Lounge, CES is an interactive installation for influencers to check-in. Samsung Smart Lounge is a media lounge for tech bloggers. Smart mirror is to develop a data-driven solution by digitalizing entering process of the lounge.

- Lead the entire UX/UI process
- Develop UX/UI strategy and ideas
- Create wireframes
- Create UI concept