Experience Map

Visualizing consumer/user experiences according to conditions such as project goals and processes.

- Empathy mapping
- Customer journey mapping
- Experience mapping
- Service blueprinting

User Journey

Visualizing the journey that a consumer/user goes through in order to accomplish a goal tied to a specific business, product, or service.

- Timeline of all touch points between a user and a product
- List of users' needs and painpoints
- Define scenario and user expectations

User Flow

Visualizing the path taken by a prototypical user on a website, app, or another platform to complete a task.

- Ideal user path
- Task flows
- Wire flows

Site Map

Visualizing a systematic view, hierarchical, of the site.

- Structured listings
- List of pages
- Relationship between pages


Visualizing a clear overview of the page structure, layout, content, flow, functionality, and intended behaviors.

- UI structure
- Layout
- Content hierarchy
- Annotations for interaction and transition