XR Studio at Samsung 837, New York

#Samsung Galaxy Showcase
XR Studio is one of the experience zones at Samsung 837, New York, where visitors can create their 3D avatars using Samsung mobile phone cameras. After creating 3D avatars, visitors can play their avatars in popular mobile games, movies and with celebrities such as BTS by using AR mobile applications and saving 3D avatars on visitors' phones. Providing a seamless user experience with unique QR codes from booking and on-site XR Studio (3D shooting, AR kiosk, AR mobile app) to receiving all results.

- Lead the entire UX/UI process
- Develop UX/UI strategy and ideas
- Create AR kiosk, AR mobile app, reservation system
- Create wireframes
- Create UI concept and lead GUI design

CJ CGV Lobby Digitization

#CGV
CJ CGV is the largest multiplex cinema chain in South Korea and also has branches worldwide. CGV Lobby Digitization renovates CGV lobby for better moviegoer experience, enhances brand experience and management. Consulting for future role of cinema lobby, space zoning, media and other services.

- Lead the entire UX/UI process
- Research, track and survey the user journey
- Develop UX/UI strategy and ideas
- Create zones, media ideas and services

Infant and Toddler, Shinsegae

#EMART
It is a new business opportunity consulting in the infant and toddler industry for Shinsegae, which is a South Korean department store franchise.

- Research into consumer buying behavior
- Research into media consuming behavior
- Develop UX/UI strategy and ideas for e-commerce

LEGO, Denmark

#LEGO Denmark
This is a consulting project to renew the digitization of the LEGO Store to ensure that LEGO fans can continue to use their purchased items and to improve the LEGO product experience.

- Research into consumer buying behavior
- Develop UX/UI strategy and ideas
- Create sales areas, media ideas and services