XR Studio at Samsung 837, New York

#2020
#Samsung GDC

An interactive XR studio installed at Samsung 837 in New York, where visitors use Galaxy phones to capture full-body 3D scans and generate personalized avatars. These avatars are integrated into immersive experiences—like BTS content, games, and AR installations. Visitors access results seamlessly via QR codes, from scanning to final experiences.

Roles:
Led UX/UI design across AR kiosk, mobile app, reservation flow, and visual concept.

UX/UI Strategy

Wireframe

GUI Design