CJ CGV Lobby Digitalization

#2016
#CGV

A digital transformation project reimagining Korea’s largest cinema lobby as a future-facing physical platform. Designed to elevate the visitor experience, optimize on-site operations, and deliver brand messaging through spatial zoning and digital media. Also served as a consulting initiative to explore the lobby’s potential as a new media platform for future brand advertising.

Roles:
Directed UX research, led strategic planning, and developed lobby zoning concepts and service design.

UX/UI Strategy

Idea