Galaxy S Series Experience App for Retail Visitors

#2019 – Present (ongoing)
#Samsung Retail

A global interactive mobile app deployed in over 50+ countries and 40+ languages, designed to let retail visitors explore Galaxy features directly on demo phones. Aligned with the annual Galaxy S Series launches, the app is updated each year to showcase the latest UI and features. Supporting S Series devices since 2019, it now includes the latest S25 models launched in 2025. Installed on demo devices worldwide, it enables localized, hands-on experiences for store visitors everywhere.

- 2025: Galaxy S25 Series
- 2024: Galaxy S24 Series
- 2023: Galaxy S23 Series
- 2022: Galaxy S22 Series
- 2021: Galaxy S21 Series
- 2020: Galaxy Note 20 Series
- 2019: Galaxy Note 10 Series

Roles:
Led the full UX/UI process, developed strategic direction, created wireframes, and designed the UI.

UX/UI Strategy

UX Flow Design

Interactive Mockups