Brand-New Experience Spaces: SmartThings

#2022
#Samsung Experiential Marketing

Galaxy Unpacked is Samsung’s biannual showcase of its latest innovations and experiences. In 2022, immersive pop-up spaces were launched in London and New York to mark a new era.

The SmartThings zone allowed visitors to control connected devices—like a fridge, cooker, air purifier, robot vacuum, and TV—via an interactive table synced with the SmartThings app. Interactions on the table triggered dynamic visual content across two large LED walls, creating a playful and immersive smart home experience.

Additional zones highlighted the new Galaxy foldables, FlexCam, personalization features, and Samsung’s sustainability efforts through Galaxy for the Planet.

Reimagine Unpacked: Samsung Unveils Brand-New Experience Spaces in New York and London for a Brand-New Era

Roles:
Led the UX/UI workflow, crafted the strategic concept, developed ideas and wireframes, conducted QA testing, and oversaw on-site installation and launch.

UX/UI Testings

Feasibility Study