Try Galaxy Fold Experience

#2023 – Present (ongoing)
#Samsung Brand Marketing

A Cannes Lions-winning (2024) progressive web app that simulates the Galaxy Z Fold UI using two iPhones, offering a realistic and immersive foldables experience. Powered by WebRTC to sync the devices in real time. Added to Try Galaxy in 2023 and updated annually with Galaxy Z Fold launches. Localized in 25 languages. Runs directly on users’ phones, accessible to both Galaxy and non-Galaxy users.

August 14, 2023 - Present (ongoing):
Updated across 4 seasonal releases, localized in 25 languages to support global users.

Roles:
Leads the UX/UI workflow, defines strategy, develops ideas and wireframes, conducts QA testing, and designs the UI for the ongoing project.

Creative Awards
#Try Galaxy Fold Experience
- Cannes Lions / Bronze in Direct
- New York Festivals Advertising Awards / Gold in Digital
- D&AD / Wood Pencil in Digital & Social
- The One Show / Gold Pencil in Interactive & Mobile Craft
- ADFest / Two Bronze awards in Brand Experience and Direct
- Spikes Asia / Gold, two Silver, and one Bronze in Brand Ex, Direct, and Digital
- MAD Stars / Gold, two Silver, and four Bronze in a range of categories

UX/UI Flow

UX/UI Idea

Feasibility Study