Try Galaxy

#2023 – Present (ongoing)
#Samsung Brand Marketing

A progressive web app that lets iPhone users explore Galaxy UI and features—like AI, camera, foldables, and wearables—through intuitive, immersive storytelling. Updated twice a year alongside Galaxy launches since 2022, with 8 rollouts in 25 languages. Runs directly on users’ phones, accessible to both Galaxy and non-Galaxy users.

Collaborated closely with product, design, and dev teams to ensure the virtual experience authentically reflected the real device—turning a simple demo into a compelling brand encounter.

July 06, 2022 - Present, 2025:
Updated across 8 seasonal releases, localized in 25 languages to support global users.

Roles:
Leads the UX/UI workflow, defines strategy, develops ideas and wireframes, conducts QA testing, and designs the UI for the ongoing project.

Creative Awards
#Try Galaxy Fold Experience
- Cannes Lions / Bronze in Direct
- New York Festivals Advertising Awards / Gold in Digital
- D&AD / Wood Pencil in Digital & Social
- The One Show / Gold Pencil in Interactive & Mobile Craft
- ADFest / Two Bronze awards in Brand Experience and Direct
- Spikes Asia / Gold, two Silver, and one Bronze in Brand Ex, Direct, and Digital
- MAD Stars / Gold, two Silver, and four Bronze in a range of categories

UX/UI Strategy

UX/UI Ideas

QA Testings