Galaxy Z Series Experience App for Retail Visitors

#2023 – Present (ongoing)
#Samsung Retail

A global interactive mobile app deployed in over 50+ countries and 40+ languages, designed to let retail visitors explore Galaxy features directly on demo phones. Aligned with the annual Galaxy Z Series launches, the app is updated each year to showcase the latest UI and features of the Galaxy Z Fold and Z Flip. Supporting every Z Series device since 2020, it now includes the latest Z Fold7 and Z Flip7 models launched in 2025. Installed on demo devices worldwide, it enables localized, hands-on experiences for store visitors everywhere.Experience app is a mobile application for retail store visitors to experience new mobile device features. These mobile applications have applied to more than 40 countries with more than 30 languages.

- 2025: Galaxy Z Fold7 / Z Flip7
- 2024: Galaxy Z Fold6 / Z Flip6
- 2023: Galaxy Z Fold5 / Z Flip5
- 2022: Galaxy Z Fold4 / Z Flip4
- 2021: Galaxy Z Fold3 / Z Flip3
- 2020: Galaxy Z Fold2 / Z Flip2
- 2020: Galaxy Z Fold / Z Flip

Roles:
Led the full UX/UI process, developed strategic direction, created wireframes, and designed the UI.

UX/UI Strategy

Usability Testing

UX Concept Ideation