Tasked with increasing tourism and interest in British culture, we create a campaign in which Americans find cultural and artistic inspiration in all things British. VisitBritain has taken the campaign to the streets with three giant murals in New York, Chicago and San Francisco. The murals are recreations of works submitted by winners from VisitBritain's nationwide search for artists to create a personal interpretation of British culture.

By accessing into the website, audiences can see how three giant murals in New York, Chicago and San Francisco get done.