Driving data would be tracked, analyzed by using USB Keychain with GPS, and posted online. By running through a computer analysis, Michelin can calculate and record personal statistics such as braking efficiency, fuel efficiency, and route efficiency. In addition, the system would aggregate this information to determine a driver's cumulative "efficiency rating." Michelin Tire owners would have a better sense of how they're driving.

By logging into the Michelin Assistant website, Michelin Tire owners would have access to all the information described above. And much more, including ravel logs indicating the roads driven and an interactive Web-based travel planner.